Cannes Lions

ROAD SAFETY CAMPAIGN

SERVICEPLAN BERLIN, Berlin / GERMAN FEDERAL MINISTRY OF TRANSPORT / 2012

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Life is beautiful, but it can be over quickly. How wonderful our lives have been we recognize when dying. During the last seconds before death our whole life's highlights pass in our mind – as to be seen in the cinema ad for the Ministry of Transportation, that is about excessive speed and distraction at the wheel. In short: You should not drive as lost in thoughts as you watch a commercial.

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