Cannes Lions
DRAFTFCB KOBZA, Vienna / KFV (AUSTRIAN ROAD SAFETY BOARD) / 2008
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Description
White words on a black background appear one after another, and at first glance are apparently unrelated. The words fade in/out faster and faster – until they are completely unreadable. The solution is revealed to the viewer that each word represents an object passed during a car ride, and the terms “child”, “red traffic light” or “elderly woman” were hidden in the text.
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