Cannes Lions

SAFER DRIVING CAMPAIGN

DRAFTFCB KOBZA, Vienna / KFV (AUSTRIAN ROAD SAFETY BOARD) / 2008

Awards:

1 Shortlisted Cannes Lions

Overview

Entries

Credits

Overview

Description

The speaker simulates a car ride by listing different objects that the car passes during which he speaks faster and faster. Words like 'child', 'red light', 'elderly woman' are inserted in the list, but the speeder has no chance to notice them. The announcer makes the audience pay attention to this.

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