Cannes Lions
HAVAS PR, Warsaw / BMW / 2017
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Description
Road to Championship is a project that was created as part of the BMW Drives Culture strategy. Story about he most valuable Polish artists were brought to the screen by an Oscar-nominated director, while Agnieszka Holland, one of the leading figures in the cinema world and one of the protagonists of this production, took the role of the artistic consultant. Film tells the story of who they are, what determined their life choices and shaped them as artists.
The film tries to answer several questions: what is the phenomenon of great personalities?, what do champions have in common? are they the ones who set the goals for other people?
While writing the script for the Road to Championship, the directo was inspired byinspired by a concept of the famous intellectual Joseph Campbell who spent long years analysing myths, and eventually focused on their common feature, namely the hero.
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