When buying a car, customers don’t know whether they’re getting the best deal. Perhaps others paid less? To give Land Rover a competitive advantage, our proposition “you don’t have to haggle” means our price is the lowest for a Freelander. Guaranteed. To dramatise this thought we created the epitome of haggling – a Moroccan bazaar. Using interactive video, shopkeeper Aziz invites bids for his wares. Under-offer and be abused, offer mid-way and be shmoozed, over-offer and receive promises of romance. His wayward sales technique delivered one of Land Rover’s finest digital campaigns – vehicles sold out 2 months early.