Eurobest

RoadStars powered by Mercedes-Benz Trucks

DAIMLER, Stuttgart / MERCEDES BENZ / 2018

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Case Film
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Case Film
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Overview

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Credits

OVERVIEW

Background

"RoadStars powered by Mercedes-Benz Trucks" is the interactive community platform from Mercedes Benz Trucks. It is an online magazine for truck drivers, including special events, exciting articles and the latest industry information, inviting all truck fans to join in.

Focusing on storytelling and events, RoadStars has something for everyone. The community was successfully formed by the different drivers interacting both with each other as well as with the brand Mercedes-Benz Trucks.

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