The idea is the lyrics of the song are being searched in the Google search bar and the results change rapidly. The viewer/user interacts with the video by changing the search page from web to images to shopping, etc. The experience mimics the Google search page we are all used to, but as if it was hunted by the track. The lyrics are being rapidly and magically typed in, as bursts of image and text results overwhelmingly appear.

We were presented with multiple challenges when it came to the development of this project. We wanted to engage CeeLo's active audience while creating an entertaining and fun lyric video. As we Googled the comedians CeeLo pays tribute to in the song, switching between web, image, and video we began to see the transformation from this daily act into an exciting video. Our video plays into the familiarity of Google with an innovative and entrancing video which keeps viewers interacting throughout.

"Robin Williams" entranced audiences with high levels of engagement, retention, and replay. Viewers who engaged with the content stayed on the video longer and were more likely to play again to watch different tabs throughout or to experience the song lyrics in a new way. CeeLo's fans were excited to have the opportunity to interact with a new piece of his content in a way they never had before.