So we created two characters who gave up trying to get in, and built an exact replica of the festival.

Five mini-documentaries about our characters were launched on social media before the festival. People who preferred the real deal, were invited to play Lotto. In no time 100 lucky ones got the tickets. The unlucky ones could send us their full size picture and let their 3D printed mini-version go to Tiny Tomorrowland. Right after the festival the Official Tiny Tomorrowland Aftermovie was launched. Featuring the Tomorrowland Hymm by Like Mike & Dimitri Vegas.

+ 4.800 young players registered to Lotto.be

+ 420.000 views for the mini-docu's

+ 10 influencers went to Tiny Tomorrowland in 3D

+ The official aftermovie got 4300 shares