Cannes Lions

Robo Dog

BISCUIT FILMWORKS, Los Angeles / KIA MOTORS / 2022

Film

Overview

Entries

Credits

Overview

Execution

This aspirational 60-second Super Bowl spot follows Robo Dog as it escapes the stark retail store and begins an epic chase around a buzzing city in search of the all-electric Kia EV6 and its owner. From crowded streets to a glass elevator to roof tops, Robo Dog relentlessly tracks the elusive EV6 as Bonnie Tyler’s iconic “Total Eclipse of the Heart” swells in the background, providing the perfect union of emotion and humor. You can’t help but root for this lovable pup as it makes a leap of faith toward the EV6 when – the battery drains and Robo Dog shuts down. Thanks to the innovative onboard charger of the EV6, the owner is able to quickly power up the pup. They lock eyes, and drive off in to the sunset to live a fully charged life.

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