The critically acclaimed ‘Live at the Chapel’ is regarded as the premiere live music programme in Australia. It is a series of 6 concerts of contemporary artists held in the intimate venue of a chapel.

We rebranded it “Kia Soul Live at the Chapel”. 6 exclusive concerts, 6 high-profile artists (including Lady Gaga), 200 tickets per concert, which gave our consumers social currency amongst their peers.

Consumers were offered the chance to win tickets via radio and print partners plus Facebook. Winners of the exclusive experience were chauffeured to the Kia Soul Live at the Chapel in Kia Souls. There was branding throughout the event: water bottles, signage and artist referral.The concerts were then packaged up into content and fed through FTV, STV, online, mobile, inserted as a DVD into newspapers and played on in-flight TV – a truly integrated partnership which connected with the soul of our urban spirits.

In a category which was experiencing declines of 20% the results were outstanding.• 138 units sold in 2 months – above the target of 40 units per month. This equates to $1.6 million in extra revenue generated for our client.• Change in perception of overall KIA brand against our urban spirit target audience:oDesigns cars for people like me increased by 86% oCommitted to delivering quality increased by 57%oOffers a balance of quality and affordability increased by 87%oImproves through innovation and design increased by 44%Proving that we connected our ‘Soul’ with theirs.