The event concept was literally groundbreaking: a rock concert at 36.000 feet and a preview of a rockumentary onboard a brand new Boeing 737.To communicate this in a consistent fashion we supplied media packages for all media partners; Event logo and branding guidelines, ads in various formats for newspapers and magazines, information material for TV hosts, competition Q&A for radio hosts and banner ads for web-sites.

The Result was an extreme amount of media publicity with headlines on national news, 8 national newspapers, special features on 2 national TV stations and MTVs “Up North”. An independent media company estimated a generated cross promotion value in excess of € 900.000 - more than 2000% of the budget!