We have been the top rock radio station for 28 years. That's why we know there's something rockers want to pass to their kids: ROCK PASSION.

To celebrate that we want rock to live on forever, we created ROCK IS BORN, a T-shirt that represents the birth of rock and is inspired by the moment of childbirth. Its design allows us to give life to a new shirt by cutting through one of its sleeves, so that the parents can recreate that moment in the birth of their children and celebrate that with them, rock is also born.

To find the rockers who would be parents, we played an announcement at the radio station and invited the upcoming parents to enter our website, to register, tell us when their child is programated to born and the hospital scheduled for birth.

With our van we crossed the city and arrived at the hospitals in the dates that the parents had given us and we gave them the T shirt ROCK IS BORN, at the moment of receiving it the parents recreated the childbirth of their children, cutting the shirt to give life to a New that would now take their children, the new generation of rockers.

In only 1 week we had more than 5,000 entries on our page, increasing the number of visits on our fan page by 70%. Our activity was posted on the social networks of our followers and most importantly, we visited more than 40 hospitals in the country and we delivered the Rock is Born T-shirts to all registered parents.

In this way we commemorated our anniversary celebrating that every time a child is born, rock is born.