Cannes Lions
HAPPINESS BRUSSELS, Brussels / HAPPINESS BRUSSELS / 2010
Overview
Entries
Credits
Execution
In graphic design communities, the Comic Sans font it is considered to be the ultimate symbol of bad taste.
Therefore, we designed the “Comic Sans Destroyer”, a downloadable application that will erase Comic Sans for once and for all from your computer.
Only after using the application and cleaning their computer from all forms of Comic Sans, applicants can apply for the position of graphic designer.
Outcome
After one week:- Featured on the most influential graphic design blogs and websites.
- Over 20,000 unique visits on the website.- More than 4,000 downloads of the application.
- More than 130 graphic designers from all over the world applied for the job.
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