We were asked by MTV Networks and Harmonix to lead the online development of their music video game, Rockband.

We conceived, designed and developed a full-screen machinima destination, loaded with endless animated music videos, tattoo parlours, tour buses and more. It was the ultimate product demonstration leading up to the game launch. The community portion of the site connects to Xbox Live in order to let Rockband users access their band’s character information and scores from the web, and develop personal social network profiles around their virtual bands.