The brief was simple. How to illustrate the new moto: Unexpected Works?

The idea was to have many different styles and as many executions as possible.

One rule, two words: Unexpected Works. The only criteria was to respect the mood created: playful, joyful and colorful to illustrate this new positioning, by making it as beautiful as intelligent.

The creative idea was really simple. Create as many Unexpected Works visuals as possible, by making them as smart as beautiful, to illustrate the new moto of DDB all across its network.

We started by defining the visual language by creating a fisrt batch of posters in house, mainly using type design. It was then opened to a variety of different graphic designers and motion designers from all over the world such as Javier Jaen, Marta Cerda, There Is Studio, La Boca, Shane, There Is Studio, Studio Lennart & DeBrujin, Sebastian Pren, Thibaut Pirioux, Remus&Kiki, Valentin Stoll, Michael Marczewski amongst others. Every kind of tools were used like photography, handmade type, computer designed, motion, hand illustrations, 3D, printing systems, and even more. Those designs were then displayed throughout the agencies in many different forms such as murals, tote bags, flags, mugs and sweatshirts amongst others.

About 3000 sheep reached somewhere in New Zealand (Unexpected Billboard).

And new designs in almost every of the 200 DDB offices across the globe.