Cannes Lions
ANONYMOUS CONTENT, Culver City / UNIVERSITY OF PHOENIX / 2014
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“Rocket” tells the University of Phoenix story by focusing on a girl who dreams of becoming an astronaut. It follows her passion and learning experiences throughout each stage of her life until she finally reaches her dream. While this story is hyperbolic, and University of Phoenix doesn't train astronauts, the message is clear: Imagine the possibilities of what someone can achieve if they were fostered in an environment built specifically around the job they wanted.
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