Cannes Lions

Rocket

JOHANNES LEONARDO, New York / SONNET / 2017

Film
Film
Film

Overview

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Overview

Description

Rocket tells the story of a mission control, rocket launch. As the camera pans to view flight controllers working away, we see the inklings of what looks like a giant rocket. As on-lookers watch excitedly, we hear the engine fire to life. And we hear the voice of the eternal optimist, Michael J. Fox, tell us the story of what takes us to the stars and helps overcome countless obstacles: optimism.

As it starts to leave for space, we reveal that it’s not any regular rocket. It’s a giant rocket in the shape of a thumbs up – the perfect vehicle and visual expression of optimism there is. We finally see it float in space spectacularly.

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