We built a story that extended the film's universe and made it possible to join the Rebellion in order to free the rebels captured by the Empire.

The bot was then the unavoidable entry point by which all users had to pass. Thanks to the narration and the rhythm of the conversation, a very large majority of players finished the recruitment phase. The experience then evolved to a dedicated website mixing video and 3D where they could carry out their mission: free the other players.

The chatbot became a personal assistant for all rebels capable of unlocking the cell doors and warning of fellow rebels releases.

We wanted the users, Star Wars fans or not, to have an original experience while being as true to the Star Wars universe as possible as we integrated the messenger bot in it.

We thought the global mechanics to be both as simple and as rich as possible. The biggest challenge we faced was the user journey.

It was necessary to make the switch from the bot to the site as natural and easy as possible in order for the users never to feel lost.

The main point was to create a gateway between the bot user and the site user. At the time of development, Facebook offered no possibility for that, so we invented a "Messenger Connect" using all capabilities of the Messenger's API in order to avoid loging in several times and to fluidify the experience.

On the website, we spent quite a lot of time to find the best rendering for the Destroyers and we reused the system of video transitions.

- More than 650,000 releases were attempted over the 3 weeks of play

- Over 80% of people have gone through the end of the recruiting experience with the bot (5-10 minutes of conversation)

- Excellent ePR coverage with blogs coverage related to the "first storytelling chatbot Messenger"