Cannes Lions
ROLLING STONE - FIVE YEARS IN BRAZIL
FISCHER FALA, Sao Paulo / ROLLING STONE MAGAZINE / 2012
Overview
Entries
Credits
Overview
Execution
The ads were made to look like newspaper pages with headlines/articles/pictures, but all the copy was made with songs lyrics that talk about political events, daily facts, religion etc.
Outcome
The ads were fun to "discover" and that made them be shared spontaneously on social networks.
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