Dealers are currently working on eleven hot leads. Seven have already had a test drive. Some prospects, however, don’t need a test drive.For example, on December 11th a man walked into Manchester’s Rolls-Royce Dealership and explained he’d been planning to buy himself a Christmas present and had been considering anything from a Bentley to a Helicopter. As he said, on the strength of this mailing alone, he decided on the Rolls-Royce Phantom and spent £265,000.The mailing cost £21,200 and this sale alone gives an ROI over of 12:1.