Cannes Lions
PARTNERS ANDREWS ALDRIDGE, London / ROLLS-ROYCE / 2011
Overview
Entries
Credits
Outcome
The initial 10,000 DM packs have generated potential sales of £5,888,000. With 594 registrations to view further legend films – a response rate of 5.94%. We’ve helped turn an iconic 20th century brand into a dynamic 21st century one.
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