We created Roly-poly-shaped boxes each had a photograph of a child on them. When empty, the box lay down on the ground, but as coins were dropped into the box, the weight of the money made the box rise up, representing the children's ability to stand on their own. People intuitively realize that even their smallest donations could give these children the strength to stand on their own.

We installed 10 Roly-poly donation boxes in public areas. During the campaign period, about 10,000 people have gladly donated their coins and waited for the Roly-polies stand up. Also, hundreds of articles and pictures about these unique donation boxes were shared on SNSs.