Romany minority in Czech Republic is still strongly stigmatised by embedded approach of the majority of society that latently perceives the entire Romany minority as a bunch of parasites, villains, shirkers and thieves.

Detection frames in shops, which all shoppers go through, would be set to raise a warning signal of stolen goods without real reason when a person is leaving. Those who have experienced such an error know how uneasy that is. Eyes of all bystanders concentrate at the "labelled" person. Everyone considers him/her a thief at that moment. Unjustly. People passing through the frame will experience exactly this feeling.

Every 10th person was willing to discuss. There was a strong interest from the media, the biggest broadcast newspapers, TVC, and Radio Stations reported the event (MF DNES, LIDOVE NOVINY, TV24, CZECH NATIONAL RADIO). The media coverage reached 1,667,8900 people (15+).