This film captures the heartfelt generosity of little children. 264,223 origami cranes, the traditional symbol of healing in Japan, were created to show their support for the seriously children of the Ronald McDonald House. “Warm hearts (or notes of love and hope) ” were written on each origami crane, and then collectively transformed into one huge crane to be delivered to Ronald McDonald House, a facility near hospitals where sick children can stay with their families.

Enable parents and children to show their 'warm heart' through the simple act of folding an origami crane and in doing so, change attitudes towards charitable donations.Origami has high relevance to families because it is the parents who teach their children how to fold origami. On the back of each origami is an 'easy-to-tell-children' explanation about a) the Ronald McDonald House and b) to whom the finished origami cranes will be given, i.e. children possibly the same age battling diseases. So as parents teach their children how to fold the origami cranes, they can explain all about Ronald McDonald House and how it helps children who are less fortunate than themselves. We also wanted children to be able to express their 'warm heart', so we left a small white space on the front side of origami sheets where they could write a message to children at Ronald McDonald House.

Happy Origami Crane Project did not just meet expectations, it exceeded them all, increasing donations from McDonald's restaurants and changing attitudes and behaviour towards charitable donations.Donations for Ronald McDonald House soared by 82.9% in January 2010.Growth of donations continued to show strength to date, resulting in 71.9% increase for Q1 2010.A total of more than 264,000 cranes were collected by this campaign, which were presented to the 6 Houses on March 2010.Donations submitted to Headquarters by month (Source: McDonald's Japan).Year-on-year donation increase:Jan. 182.9%Feb. 150.7%Mar. 181.1%Q1 ave. 171.9%