Cannes Lions
OGILVYONE WORLDWIDE, Madrid / ASSIS MANAGEMENT / 2007
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Let’s Play! When they visit www.ronaldinhogaucho.com, fans can enjoy an interactive experience with Ronaldinho. Like a game where, thanks to integrated video, the player stays with the user ‘virtually’ while they explore the site.
At www.ronaldinhogaucho.com you can get close-up experience of what Ronaldinho is really like: a player who is not only a great footballer, but whose personality also shines: approachable, young, uncomplicated and down-to-earth.The content of this web is divided into two levels: public and private; the latter being more exclusive and only accessible to registered users.
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