We held “CREATIVE TOP NOW Exhibition" in Japan, in which we designed totally from exhibition space to promotional items. We've made a picture book based on the phrase "Is it challenging?", and have designed all-new exhibition experience. The experience is something like an adventurous tour that stimulates the imagination of viewers. The fragments of the story are strewn over a various kinds of media such as posters or movies, and the adventure of who are interested in this will start.

When the picture book located in the last space of exhibition of the tour is read, all the fragments are linked and the story concludes, which gives an impression as if they finished the adventure.

"Picture book", which fires most the imagination, is based on the campaign so the viewers feel approachable. The pages of the picture book are chosen for every media for a synergistic effect.

This exhibition recorded over 1,000 visitors per day and the number of visitors was 12,522 from Dec. 3, 2015 to Jan. 16, 2016.