Cannes Lions
CREATIVE LAB, Cairo / SENIORETA / 2012
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Description
The TVC highlights the notion of naming an invention after its creator, making the family-name a label for this product. As time passes, the name is remembered as the official name of this product (rather than a family name) making it part of our daily lingo, just like Sir Rondozz who invented the new salty snack 'Rondozz'.
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