We took over the week’s highest profile UK TV ad break, and showed nothing but a man painting a fence for over 3 minutes.

We wanted to create an ad that would transport people into the frustrating moment - that point in every DIY job when you realise that this isn’t going to be over with quickly.

All the time showing viewers, through product demonstration and British humour, that Ronseal One Coat Fence Life ‘Does Exactly What It Says On The Tin’. Helping you get the job over with easily, so you can get on with enjoying the rest of your weekend.