Cannes Lions
THE GATE WORLDWIDE, New York / IROBOT / 2008
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“Animal House” is a commercial for iRobot – the robotic vacuum cleaner. This spot depicts a mom who is frustrated with the constant upkeep of her house, especially because her family behaves more like animals than humans. Of course with the iRobot, she doesn’t have to clean up after them. The robot can.
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