In Turkey's culture, people love Turkish dramas but hate their absurdly long durations. Each episode is at least 90 minutes. Then we thought, what would happen if an episode of a Turkish soap opera took just six seconds?

The YouTube bumper-ad format targets mainly millennials-the generation of short videos, thanks to Vine and Snapchat. They can't stand long videos.

Product placement can also be complex and difficult in traditional Turkish series. But creating our own series and product placement is far more economical and entertaining!

This project is a branded content project, which are quite popular at the moment. What stands out about this project is that it uses a very innovative method, YouTube’s 6-second bumper ad model, to create a miniseries platform for 3 series, with each bumper ad fit into an episode.

The brand is taking advantage of YouTube's bumper ads format with the newest feature, ad sequencing model for the first time in the World,to create emotionally-charged six-second series with Vestel product placement in order to reach millennials who hates wasting hours watching TV.

We made 3 bumper series.

First, in In a Flood of Tears, a nine-episode series about two lovers with totally overwrought and improbable reactions to daily life, you'll meet a few classy Vestel homewares.

Second Mafia Mama, five episodes of enraged slap-happy godmother antics.

Last up, Better Off Dead, nine episodes of drive-by trauma and death, except in one episode with Vestel product placement.

We also relied on social media to get the word out about our project.We used a series of posters to generate buzz,and all our posts were directed to our microsite, which featured all our YouTube videos and was up for nearly three weeks.

This project provided us with a platform where we could generate unlimited content and infuse it with literally any product we want. In a platform overcrowded with ads, we managed to stand out with entertaining and original content.

The Vestel Viziizle project was widely covered by both Turkish and international media, including a spot on Adweek's round-up of the most popular prerolls.

We started a new trend by getting Turkish viewers to watch a six-second series for the first time. In fact, our project even became a case study for other brands around the world. Users spent an average time of 1 minute 2 seconds on our series website, while the bounce rate was 52.31%. We had 2.550.000 views and 12.450.000 digital media reach.