Whirlpool is a company that develops technology with purpose: to improve life at home with smart products that help to do household tasks such as laundry.

Thinking about how to become more efficient by saving time, it launched a Front Load washing machine with the largest capacity in the entire category, capable of supporting large and bulky loads, to have clean clothes with the care they always need.

The challenge was to launch a product in an impressive way, making clear the benefit and performance of the product, and with this its differentiation from the entire category.

We launched a creative and powerful campaign by using hyperboles that illustrate the high capacity of the washing machine at different points of the consumer journey, such as outdoor advertising and digital content. This resulted in an increase in brand recall, and an upgrade of the product line by consumers, expanding purchase intention compared to the competition.