Cannes Lions
GREAT WORKS, Stockholm / GREAT WORKS / 2012
Overview
Entries
Credits
Execution
SOLUTION:ROOTS investigates the cultural and aesthetic heritage of video games. By illuminating and discussing the heritage, the cultural roots, this magazine places the games in a powerful context that is often overlooked. You won´t find any screenshots nor reviews in ROOTS. In the first issue we uncover the core themes behind the highly acclaimed video game Deus Ex: Human Revolution through essays on topics such as transhumanism, conspiracy theories and cyberpunk.
Outcome
RESULT:Deus Ex: Human Revolution was the cover piece of the culture section of Sweden’s largest daily newspaper, Dagens Nyheter, with a full spread article applauding the game and the magazine. The concept of ROOTS was also frequently debated on the biggest gaming blogs throughout Scandinavia.
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