Cannes Lions

ROSARITA REFRIED BEANS

BISCUIT FILMWORKS, Los Angeles / CONAGRA / 2011

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We all have a favorite dish our Grandmother cooked for us. Her cooking is the gold standard. There is no better taste on Earth than the one your Abuela specializes in. That’s exactly what Rosarita tastes like, a delicious version of your grandmother’s best refried beans. You’d never believe it. And even if you did, you’d never, ever, ever tell her. You’d never deny her the pride she has in that dish.

At least not on purpose.

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