Cannes Lions

ROSE FROM CONCRETE

SQUEAK E CLEAN PRODUCTIONS, Los Angeles / POWERADE / 2015

Film

Overview

Entries

Credits

Overview

Description

This is an inspirational film that uses a poem read postumously by Tupac Shakur to help push young urban youth to never give up on their dreams. The music scores the mood of the film both haunting and beautifully.

Execution

The track is an original piece of music. It was scored to the picture. We first read the poem. We wanted the poem to lead us without seeing the film. Once we saw the film the music came easily. We were able to support the picture and become a 3rd supporting character in the film after the hero whom we see and Tupac whom we hear.

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