Cannes Lions
LUCKY GENERALS, London / CO-OP / 2021
Overview
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The film shows two real-life northern brothers, Austin, aged 12, and Rocco, aged six, strum and sing a cover of the Oasis song, Round Are Way. The duo start tentatively but gain confidence as more people stop to listen. Ending by belting out the track, in a manner to do Oasis proud. The music helps to raise community spirits after a pandemic filled year. It's recognisable and easy to sing along to, allowing everyone to join in.
Co-op has been making a difference to local communities forever. So, we decided to tell the story of these rascals. They have nothing but a guitar, a Santa hat and a pocket full of swagger and in singing this track remind the whole street that regardless of what may be this Christmas: The sun still shines, the birds still sing and no matter who we are, we can all make a difference.
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