Leveraged the well known but static “Royalito” character on-pack image converting it into a dynamic and interactive cartoon. Partnered with Cartoon Network to create a relevant media property via three commercials in cartoon format where the “Royalito” character came to life. Agency, client and Cartoon Network collaborated to script the character and the story line.

Solid increases in both advertising indicators and SALES! Ad awareness +23% vs. before campaign. And while commercials were on air, brand exceeded gelatin volume objective by 10%.