Indonesia has oodles of young sporting talent,but their chances of being discovered are impossible. We launched Champion's Academy, an event to uncover the nations hidden sporting talent. We recruited kids from across the country for trials.Only 50 made it through. They were put through a rigorous training schedule with Indonesia's top sporting personalities- players, national coaches & coaches from Arsenal. We followed 3 potential stars with a small film crew and posted their journey on the web.We also got them to write blogs and share their experience. In a final playoff, 3 winners were chosen. They each won scholarships to National sporting academies.

Over 16032 boys and girls lined up in over 4 cities. Free media impressions worth thousands of dollars were generated.The campaign delivered double digit sales growth and brand awareness went up by 12%. It gave a platform to boys and girls who would've never dared to dream.And it changed the destinies of 3 underprivileged kids. One of whom has even been guaranteed a spot at AS Roma as soon as he turns 12.It was such a success that Tiger Biskuat wants to build this as an annual event that can keep getting bigger every year.