Cannes Lions

ROYAL NAVY PROMOTION

SAATCHI & SAATCHI, London / ROYAL NAVY / 2005

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OVERVIEW

Description

Royal Navy Raid is a central part of The Royal Navy's branding campaign. This game communicates the scope of the Navy's operations across the world and its unique capabilities as a fighting force. All this delivered in a game that is both challenging as a game play and compelling in its animatic style. Animation is backed up by live footage to bring a real sense of reality to the experience. A vital part of the RN site, which delivers 70% of all the Royal Navy's recruitment enquiries.

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