Cannes Lions
THE CAMPAIGN PALACE, Sydney / RSPCA AUSTRALIA / 2008
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The RSPCA has always been highly respected and admired for its tireless work caring for and protecting animals, but the public was largely unaware of the work they do that directly affects the care, wellbeing and education of people.
This campaign was designed to dramatically change the public's perception of the society by raising awareness of the RSPCA programs and services that assist the wider community and help people in times of extreme emotional or physical need.
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