Cannes Lions
DDB TRIBAL WIEN, Vienna / HENKEL / 2014
Awards:
Overview
Entries
Credits
Execution
We used the 'rubberband effect' which signals the end of scrolling on mobile devices. We took this unused medium and made the first ever rubberband ad of of the world.
Outcome
The results proved the success of the ad: 535.196 hits within the first 2 weeks and a conversion rate of almost 10%.
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