Cannes Lions
DDB, Dubai / HENKEL / 2012
Overview
Entries
Credits
Description
The brief was to communicate the brand's property of preserving the colour of clothes.
Execution
The idea is a simple representation of how Persil Color Gel preserves the colour of the fabric intact, depicted visually as if it’s like discovering a new garment with every wash.
Outcome
In a cluttered advertising landscape wherein household brands fight for attention, the idea stood out for its simplicity and was well received.
Similar Campaigns
12 items