Cannes Lions
BBDO MEXICO, Mexico City / SABRITAS MEXICO / 2011
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We see a guy who tries the new Ruffles Flamin´Hot chips, which turn out to be very hot. He´s desperate, so he seeks water all around the kitchen.Finally, he opens the fridge and he grabs a can of very hot pickled jalapeño peppers to quench the burning sensation.
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