Don’t stress out (www.nestresuj.sk)Providing A New Reason for Chewing Gum: Chewing gum fights off stress.

(Yes, it’s generic. Wrigley have a 95% marketshare in Slovakia).Target: All people older than 18 who chew gum to have fresh breath, but stopped chewing as they do not find it very socially acceptable.Objective:To chew more or to start chewing by telling them that chewing gum is a simple tool to fight off stress.Brand promise: Casual, witty but trustworthy.The web address www.nestresuj.sk was announced through print ads, citylights, radio promotion and video spam.www.nestresuj.sk/english(is the address where you can see it now, pls)