Since the campaign commercials showed what was going on in the heads of the boys and girls, we had the idea of executing an action with the new Harry Potter film and shot statements from the teenagers at the entrance of the movie theater.The participating group would start recording with the following phrase:“If I were a warlock Harry Potter, I’d like to know why girls/boys...”The best statements were selected and aired in the same session watched by those interviewed, together with the 2 ‘Ruffles your style’ commercials.

The audience’s reaction during the exhibition of the statements was fantastic, transforming our advertisement into a great attraction.It generated great repercussion among the teenage public, and several youngsters watched the film a 2nd time to participate in our action again.