Eurobest
FRIENDS, Moscow / ADIDAS / 2017
Awards:
Overview
Entries
Credits
Background
The Alphabounce is the versatile running shoes that fit for all kinds of runners. There are some people who run in parks, some at gyms, other at stadiums. The only way to attract them all was to create a universal running location for everyone who run.
Description
Imagine a running track where dozens of pairs of sneakers placed all over the distance and the only thing is you need to do is to be the first one who reaches the sneakers to get them for free. Sounds like an event, right? No, if this running track placed at the unique website, that can be scrolled only if you are running. It is not an app or some hi-tech wearable device. It’s just a website, that simply tracks GPS and accelerometer data from your phone.
Execution
A unique website where users literally need to run in order to scroll the page. All along the "length" of this site, we placed one hundred pairs of Alphabounce sneakers, so that anyone could get a pair for free if they reached them first.
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