A road policeman walks along the road and there is a car moving from around the corner. He directs the car to keep moving with his signal pole. The car passes by but the policeman doesn't stop moving.

He starts moving and spinning his left arm as well, then starts doing the same with his right arm and starts jumping. It all looks as if he is doing fitness.

In fitting rooms of large clothes stores, where people could see themselves from all angles we fixed mirrors that enlarge reflection.

As a result people seemed to look much larger than they are.

The message on the mirrors made people think about their physical appearance.

The motto of the campaign called people to do fitness without postponing it for later.

We raised awareness about the possibility of doing fitness anytime and anywhere, and created a word-of-mouth effect making people pass the message further on.