Cannes Lions
OGILVYONE JAPAN, Tokyo / MULINDI / 2006
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Outcome
Our final goal was to help disabled victims as well as their families and to support them to rebuild their country. As a result, more than 50% of the people who received our mail piece supported our activities. An actress talked about Rwanda on TV. A musician held a charity concert. A sister appealed to monasteries and elementary schools around the country for donations. A widow donated an artificial leg, which was a memento of her husband. The Japanese demonstrated their goodwill to the distant nation of Rwanda.
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