Cannes Lions
M&C SAATCHI, London / TRANSPORT FOR LONDON / 2005
Overview
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Credits
Description
Flyers were distributed around London promoting fictional music events, now cancelled because the artist had died by negligently crossing a London road as a teenager - the message: 'Don't Die Before You've Lived.'
Outcome
There has been 12.6% decrease in teenage casualties since the campaign was launched in April 2004.
Similar Campaigns
12 items