In the pre-launch phase of the 9-2X, Saab asked us build a microsite to generate excitement and capture prospect leads. Saab was targeting a younger audience than ever before: 25-35 year-olds who are active, open-minded, cosmopolitan, spontaneous, and Web-savvy.This rich Flash microsite lets people choose the roads that move them and design their own soundtrack for the journey. They then encounter a series of fun activities and animations (eg a virtual desert drum circle) that provide an engaging way to educate them about the benefits of the vehicle.The site captured over 10,000 opt-in leads for re-contact upon launch.