Cannes Lions
INNOCEAN WORLDWIDE, Seoul / HYUNDAI / 2013
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Although customers can experience Hyundai’s lineup of cars through a dealership visit, Hyundai’s online showroom, brochures, and other outlets, potential buyers do not yet have as many ways to test drive an actual vehicle. Therefore, we’ve tried to find ways to provide an actual test driving experience without having to personally go to the dealerships. Provide a virtual experience of test driving a Hyundai through a 360 degree VR shot and interactive elements to experience unique selling propositions during the virtual test drives.Enhance the experience by telling a story utilizing the 007 franchise as a way to attract men.
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